10 Quick Tips for Customizing a Corporate Entertainment Event

The best way to ensure that a corporate entertainment event has a lasting favorable impact – be it for team building, brand awareness, client entertainment or experiential marketing – is to customize it specifically for the audience in attendance. It’s like anything else: the more tailored and personalized touches you can add, the more impactful – and memorable – the experience will be.

Below are 10 factors to consider about your audience when customizing a corporate entertainment event, to ensure that your clients receive the best possible value:

1. Age – Will the group be roughly the same age group, or perhaps be broken into 2 distinct groups? (i.e.: 20s and 50s?) Or might it be a complete hodgepodge?

2. Gender – Will it be an even male/female split, or might it lean more heavily (or completely) in one direction over another?

3. Nationality – Will the attendees be mostly American, or will there be foreign-born attendees as well? If so, how many- and from which countries?

4. Formal Education Level – Are the expected attendees mostly high school graduates, or college graduates? Do they all have comp sci PhD’s from Harvard, or are they mostly summer interns? Is there a healthy mix?

5. Profession Breakdown – Does the majority of the group work together as a cohesive unit, with similar functions (i.e.: all lawyers, investment bankers, dermatologists etc.)?

6. Office Flow Chart – Is everyone mostly the same rank, or is there a mix of professional, executive & administrative staff? Will multiple departments, groups etc. be attending? Will the “big boss” be in attendance?

7. Typical Office Interaction – Does everyone in attendance work together/know each other? If so, is the level of engagement/familiarity deep, or mostly superficial beyond core work units?

8. Primary Event Goal – What does the client want the group to get out of the event? If there is one thing that they want attendees saying they got out of the event afterwards, what would it be?

9. Secondary Event Goal(s) – What other major ideas, skills, messages etc. would the client like attendees to take home from the activity?

10. Specific Customization Points – What special ways can the event be made to custom-fit the specific group in attendance?

There are of course many other factors to consider when customizing an event, but these are the 10 most important we use at TrivWorks to ensure that we deliver the highest-value corporate event entertainment and team building activities as possible to our clients.

How else might you customize a client event?