Can You Benefit from Experiential Marketing?
Large newspaper spreads and flashy TV commercials during a Super Bowl half-time are marketing venues available to only a few companies with large advertising budgets. In spite of this businesses and entrepreneurs still manage to market their products and build brand recognition through innovative means. If you are seeking a creative way to interact with clients and fans and develop your base, experiential marketing in New York may be just the tool you need.
What is Experiential Marketing?
Most marketing is designed to increase brand recognition by directing prospective consumers to purchase a particular product or service. It focuses on a perceived need and then attempts to convince the prospect that this need can only be met through the purchase of the offered item. These methods are basically focused on individual sales. Experiential marketing takes a different approach by bringing people together in a shared experience thereby building relationships which improve brand recognition and loyalty.
TrivWorks™ is a marketing and entertainment firm which offers experiential marketing in New York exclusively through trivia events. They work with individual businessmen, government agencies, arts centers, corporations, and charities by creating and hosting customized trivia events at the venue of the customer’s choice. The events bring together employees, customers, fans, supporters, management and any other group the client wishes to meet. Customized trivia games are created which incorporate interesting tidbits from current events, music, art, and history with information about the host organization. There is no set number of participants though teams generally range from 3 to 8 people. Most events last 1 to 2 hours though this can be adjusted to meet the client’s needs.
Examples of Experiential Marketing in New York
The examples are as varied as the people and companies who have something to share with the public. For example, suppose you are an established publishing house holding an annual event where national book buyers come to see your new releases, sign distribution contracts and meet some of your authors. A trivia night can be a great ice breaker as well as an opportunity to inform the buyers of your superior selection. Some of the questions can include industry specific data as well as information about your most famous authors. In fact, you could include autographed new releases as prizes.
Perhaps you are not trying to sell anything at all. Maybe you are the development director of a major non-profit medical complex raising money for a new expansion. What you need is a fun informative way to court prospective donors and foundation representatives. Can you benefit from experiential marketing in New York? Absolutely! What better way to solidify your donor base and attract new supporters than through a fun evening of trivia? This is a perfect opportunity for your donors to meet the professionals from your staff and learn about the great work that will be accomplished with their dollars. To get the best results you would want to place some staff members on each team with the donors. Questions could include the number of people served and statistical information about the community your organization benefits. Break out of the banquet routine so many non-profits slip into with a fun activity and see how much more committed your donor base will become.
Trivia Events in the Corporate Market
Maybe you work for a large electronic distribution firm looking for an informative and innovative event for your national sales force training week. A trivia event conducted by TrivWorks™ is a great way for your sales people to interact with one another while learning more about the technology you promote, the history of your company and the prospective customer base. Sales people who are committed to their company and the quality of the products or services they offer are much more effective than those that are just doing a job.
This can also be used at events which bring customers in to meet with your management and sales force. You know your product or service can meet the needs of your clients, but there are other suppliers who feel the same way. Experiential marketing in New York not only promotes the value of your product, it also promotes relationships, and it is the relationship built between the customer and the company’s representatives that can determine who gets the business.
These are just a few samples of the way experiential marketing can benefit companies and individuals. To find out how a trivia event may benefit you, check out the TrivWorks™ website at https://trivworks.com/trivia/experiential-marketing.