Experiential Marketing in NYC

 

March 26, 2012

New York, New York—TrivWorks, New York City’s live trivia event entertainment specialists, presents an innovative marketing strategy for brand managers and marketing directors who want to engage with their core enthusiasts in an “offline” setting.   Most companies rely solely on point of sale transactions to build brand awareness, but TrivWorks offers something more—direct engagement with customers to create excitement and increase loyalty.

“Word-of-mouth advertising has always been the best form of advertising because prospective customers trust a referral from a friend more than a flashy advertisement,” said David Jacobson, founder of TrivWorks. “We take a different approach to marketing, one that is more engaging and that has greater potential to increase customer loyalty,” Jacobson said.

TrivWorks launched in 2009 to address businesses’ unique marketing needs in a struggling economy, and is the only company that hosts live trivia events for corporate team building and experiential marketing in New York City. TrivWorks has partnered with large corporations and non-profits alike to create fast-paced and fun-filled events that are unique and impactful.

“By hosting a live trivia event, companies have the opportunity to promote their brand, but in a more relaxed environment,” Jacobson said. Traditionally, companies will host launch parties or appear in tradeshows when a new product is being released, but those events tend to be formal and impersonal. Experiential marketing in NYC provides a fun and friendly platform for employees, customers, and prospective customers to learn more about a company, its leadership, and its products. TrivWorks often hosts events in which prizes are awarded to the best or most creative trivia answers in order to encourage maximum participation. TrivWorks blends pop culture and literary questions with trivia about the company’s brand and message to keep participants engaged.

Experiential marketing in NYC is a more affordable alternative to traditional marketing endeavors (print, mail, tradeshows, etc.) and touts better long-term results. Each event hosted by TrivWorks gives an organization a unique opportunity to engage with prospects and loyal customers on a more personal level.

“People rarely respond well when you speak at them; they want you to speak to them, to address their needs and provide a solution to their problems,” Jacobson said. Experiential marketing in NYC gives current and future customers a chance to be heard and when they feel they are being heard, Jacobson pointed out, they are more likely to not only buy your products, but to be loyal to your brand.

TrivWorks specializes in staging live trivia events because they have proven to be a very effective way to build relationships and further establish brand loyalty. While participating in a fun and casual trivia event, people have the opportunity to communicate in ways they couldn’t over the phone or through email or social networks. This helps deepen relationships with current customers and build brand new ones with folks new to the brand.

About TrivWorks

TrivWorks, founded in 2009 by David Jacobson, is the exclusive provider of trivia-based experiential marketing in NYC.  Each event is custom designed for the company and provides an engaging platform to build relationships with current and prospective clients. To learn more about TrivWorks or to schedule a trivia event for your company, visit www.trivworks.com.