Using Experiential Marketing in NYC to Gain Brand Awareness

The marketing world has changed by leaps and bounds over the past few decades, moving away from traditional marketing towards more customer friendly relationship marketing. TrivWorks, providers of experiential marketing in NYC through live trivia events, can help you plan a fun evening your customers won’t soon forget. It’s every business’s goal to not only to keep the loyal customers you have, but to gain new ones, especially in today’s economy. Experiential marketing can do both for you.
Traditional marketing works by getting a brand name out to as many people as possible. It’s all based on numbers, percentages and demographics; the more people who see your product, the better your chances that one of those people will buy what you’re selling. While this is great for getting your company name out, it’s usually quite expensive as well. Although this type of marketing has worked for years, experiential marketing is rapidly becoming a more popular way to reach customers especially as many people have become skeptical or jaded towards traditional marketing approaches.

How Does Experiential Marketing Work?

Traditional marketing tries to get as many people to make at least one purchase, whereas relationship marketing tries to get as many loyal repeat customers as possible. Experiential marketing is about building value in your product or service by reaching out to customers directly – creating a lasting relationship that leads to repeat business over a longer customer lifespan. This repeat business extends beyond a particular product. Loyal customers often follow companies into new product offerings because they trust the commitment to quality and service will be the same. Not only do loyal customers bring repeat business; they refer friends, co-workers and family which ultimately drives down marketing costs.
As your customer base grows organically, instead of spending money on advertising you can spend money and time refining your products and better tailoring your services to customer needs. This, in turn, creates even more loyalty as customers see they are receiving more value with each and every purchase.

What a Creative Advertising Event Can Do For You

While traditional marketing is great for short term sales, using experiential marketing in NYC can bring you repeat business for years to come. One of the best ways to build your clientele is to host a fun event where they can interact with each other as well as your employees. This will give another positive experience they will remember when they think of your products or services. It’s also far more likely that your clients will tell others about your company after attending an entertaining evening.
One option for a fun event you can host for your customers is a live trivia event. With TrivWorks, you can customize the questions asked to include everything from current events to pop culture to information about your company’s history and product offerings – it’s all up to you. Offer prizes, like new product samples, to the winners or just raffle off company branded merchandise throughout the evening. Most trivia events last one to two hours, but TrivWorks is flexible to meet your needs.

Why Choose TrivWorks?

To get the most out of experiential marketing in NYC, go with an experienced company that knows how important it is to build a loyal customer base. TrivWorks has been hosting live trivia events since 2009, in fact we’re the only company in New York City to provide businesses with this one of a kind service. We know the best type of advertising is done by the customers themselves. When they have a great experience with a product or a company, they can’t wait to tell their family, friends, and co-workers about it. You know the benefits of word of mouth advertising as well as we do. Loyal customers buy more and upgrade, as well as bringing new customers into the fold. When budgets are tight and the stakes are high, this is the edge you need to push ahead of the competition. Contact us today to see how your company can benefit from its very own live trivia event.