Advantages of Experiential Marketing in NYC

Are you looking for a way to maximize the return on your company’s advertising dollars?  Do you need to connect with current clients and new prospects?  If your answer is yes, perhaps you should find out why so many businesses are turning to experiential marketing in NYC.

Create a Unique Message

Consumers are blasted with advertising messages every day, and they generally have more than one choice of product or service to meet every need.  The advertising industry claims that the number of ads consumers view daily has increased from a few hundred to several thousand in the last 40 years.  This presents an increased challenge for businesses to find a way to stand out from the competition.  Experiential marketing, which actively involves the consumer with your product or service, allows you to communicate the unique advantages your line offers in a way that will be remembered long after the event.

Engage Personally with Clients

Have you ever shopped at a store where the clerks hardly acknowledged your existence?  How do you feel when the person checking your groceries spends the entire time talking with another employee, only pausing once to tell you how much you owe?  If products and prices are equal, most people are willing to drive a little further to interact with a friendly, caring staff. It’s a simple fact of life that relationships sale.  This is one of the advantages of experiential marketing in NYC.  TrivWorks, a marketing firm engaged exclusively in creating trivia events capitalizes upon this aspect.  They work with clients to bring together customers and staff in entertaining and informative activities that are proven to improve relationships and build brand awareness.

Educate and Entertain

The most memorable teachers are those who find a way to engage your interest and make learning fun.  With a customized event like trivia, your clients have a great time while learning about your product line.  Teams are built by mixing clients with employees and the questions are customized to communicate your message.  Mixed in with the traditional topics of pop culture, history, movies and entertainment are choice product details and company history.  Because the learning is active, your clients will retain the information longer.  This type of event also allows you to target your experiential marketing in NYC to a specific audience of current and prospective clients more effectively than you can with mass mailing, flyers and print advertising.

Cost Effective

Traditional media can be extremely expensive with some newspapers charging as much as $1,200 for a two inch advertisement, and that is only a fraction of the cost of a prime-time television spot.  Combined with billboards, bus benches and radio, these methods can help build brand recognition for companies with the funds to blitz a marketplace, but they don’t create a personal connection between your product and the customer.  Perhaps that’s why even large corporations are branching out into experiential marketing as a way to get the most from their marketing dollars.  An activity such as a trivia competition provides a much longer exposure to the brand than a 30 slot on TV or the radio, and the customers stay engaged because they are having a good time.  The end result is greater brand recognition and an emotional connection which results in increased sales.

Increased Word of Mouth Advertising

A fun experience will keep your customers talking about your brand to friends and family.  It’s a fact of human nature that we all tend to talk about our dissatisfaction with a product more than we discuss how a product met our needs.  If a consumer is happy with a product, they will probably share that information when a friend mentions that they are looking for something similar.  However, when consumers participate in something as entertaining as a trivia event they share that experience with a broader range of acquaintances without being prompted by circumstances.  This maximizes your opportunities for brand recognition and future sales.

If you like this, you might enjoy http://www.marketingcrossing.com/article/220751/Switch-to-Experiential-Marketing-for-Long-term-Benefits.