PRESS RELEASE: Experiential Marketing in NYC is Expanding
FOR IMMEDIATE RELEASE
SEPTEMBER 30th, 2012
New York – If you’ve opened up the Sunday paper or flipped on the TV to watch a game, you are confronted with evidence that traditional media advertising still plays a prominent role in marketing. However, you will also notice that the companies advertising in this manner represent only a small percentage of the business community. So how does a company get its message out to potential consumers? One method which has been growing in popularity is experiential marketing in NYC.
“Cost and competition are two of the primary drivers behind this shift,” says David Jacobson, founder of TrivWorks, a local firm engaged in providing corporate teambuilding and experiential marketing in NYC. “Traditional media advertising is much more expensive than experiential options. Consumers also have a myriad of choices to fill almost every need, and companies need a unique, memorable way to connect with consumers and compete for business.”
Experiential marketing seeks to interact with customers on a personal level by engaging the mind and as many senses as possible in the process, an outside-the-box approach popularized in Jay Conrad Levinson’s Guerilla Marketing. There are numerous examples of experiential activities, but TrivWorks focuses exclusively on one medium that can accommodate a broad range of industries and venues – trivia games. Known for their popular pub trivia nights at places like The Bell House and the Social Bar and Grill in New York, the firm has produced almost 400 live trivia events in a number of settings to rave reviews.
“We chose trivia because it is a fun, competitive way to inform and engage both loyal customers and new prospects alike,” David explains. Representatives meet with the client to discuss the outreach goals, venues and to explore the company history as well as the unique aspects of its products and services. TrivWorks will then compose questions specific to the client which are mixed in with general trivia to create a fun but informative game. During the event a quiz master will create teams mixing customers with company employees in order to make the game more competitive and to add a human face to the product or service line. The result is a fun, memorable experience which can generate media attention and make your firm stand out from your competitors. The response has been so positive that BizBash named TrivWorks one of the hottest new ideas for corporate entertainment and experiential marketing in NYC for 2012.
Are looking for an effective return on your advertising dollars? If so, find out how experiential marketing can build client relationships and increase sales through customized trivia events.
About the Founder
A veteran entertainment event planner with over a decade of experience in experiential marketing in NYC, David Jacobson has served as a director of adult education and enrichment programs at the 92nd Street Y. He has also worked with the Fleishman-Hillard Public Relations, Jazz at Lincoln Center, NYC River to River Festival and City Hunt, a team building scavenger hunt company. He holds degrees in psychology, and music/entertainment business & professional organizational leadership. He has been recognized as one of the most experienced live trivia writers and hosts in New York City.
If you liked this, you might like http://www.wisegeek.com/what-is-experiential-marketing.htm or http://en.wikipedia.org/wiki/Guerrilla_marketing.