How brands cleverly used #MySummerIn5Words

This morning, TrivWorks – a company specializing in corporate entertainment, New York City team building activities and brand engagement events using live trivia – kicked off our weekly Twitter game with our friends @TheHashtagGame and assisted by the new Hashtag Roundup app. It’s just a fun & playful way to engage with our online audience, which they seem to enjoy – and so do we!

Seeing how we’ve just finished Memorial Day weekend, a timely hashtag #MySummerIn5Words seemed appropriate – and quickly went viral!

It’s our weekly game w/ @TheHashtagGame! Summer has unofficially begun, so let’s play #MySummerIn5Words!

— TrivWorks (@TrivWorks) May 26, 2015

We’ve been lucky to have several of our hashtags really take off recently, and as of this writing #MySummerIn5Words has been trending nationally for the entire day! Perhaps the most rewarding part is seeing how other brands cleverly take advantage of the hashtag, in order to score social media points of their own. Here’s some of our favorites:

It can’t come soon enough. #MySummerIn5Words pic.twitter.com/65tQ5vFeTy — USA TODAY (@USATODAY) May 26, 2015

Gaming wherever with Remote Play. #MySummerin5words pic.twitter.com/wgqPw1h6hQ

— Sony (@Sony) May 26, 2015

Bikinis with my best beaches. #MySummerIn5Words — Victoria’s Secret (@VictoriasSecret) May 26, 2015

Poolside pizza delivery? Yes please. #MySummerin5words

— Domino’s Pizza (@dominos) May 26, 2015

Dinah. Lauren. Ally. Normani. Camila. http://t.co/CT9jMEQNI2 #MySummerin5words

— Epic Records (@Epic_Records) May 26, 2015

New music. All day. Everyday. #MySummerIn5words

— Columbia Records (@ColumbiaRecords) May 26, 2015

#MySummerin5words Bold lips, bright nails, sunshine.💄💅☀️

— COVERGIRL (@COVERGIRL) May 26, 2015

Neon nails, bright lipstick, sunscreen. 💅💄☀️ #MySummerin5words

— Avon (@AvonInsider) May 26, 2015

 

Every day is beach day. #MySummerIn5Words Photo credit: Incognito Media pic.twitter.com/RdRA2WhOGt

— Nissan (@NissanUSA) May 26, 2015

#MySummerin5words CMT Awards and CMA Fest!!! 😎🎤🎸🎶🙌🍻🎉😍

— Vote for #CMTawards (@CMT) May 26, 2015

Waiting for Teen Choice Awards! #MySummerin5words #TeenChoice

— Teen Choice Awards (@TeenChoiceFOX) May 26, 2015

 

Loving every second of it. #MySummerin5words pic.twitter.com/lD9keMn5Ui — Alamo Rent A Car (@Alamo) May 26, 2015

Lots of root beer floats. #MySummerIn5Words pic.twitter.com/GIOlQ308uq

— A&W Restaurants (@awrestaurants) May 26, 2015

#MySummerin5Words Eating Moe’s every damn day. pic.twitter.com/81yQwBQaEl — Moe’sSouthwestGrill (@Moes_HQ) May 26, 2015

#GFUEL. ALL DAY. EVERY DAY. 😎☀️👌 #MySummerin5Words ▪️ #TeamGamma #GFuelNation pic.twitter.com/gIOiNkdgAO

— Gamma Labs ® (@GammaLabs) May 26, 2015

Pizza Salad Calzone and Repeat #MySummerin5words pic.twitter.com/O5iBCtcFsa — Grimaldi’s Pizzeria (@GrimaldisPizza) May 26, 2015

#MySummerin5words Napping. Waking up. Napping again. pic.twitter.com/sA7VsVJG82

— Tidy Cats (@TidyCats) May 26, 2015

Sunny days by the fountain. #MySummerIn5Words pic.twitter.com/pTIL8JWCEY — Missouri State (@missouristate) May 26, 2015

Steamy. Just like the onions. #MySummerIn5Words

— White Castle (@WhiteCastle) May 26, 2015

“Are we there yet?” – Kids. #MySummerin5Words — NickMom (@NickMom) May 26, 2015

 

#MySummerIn5Words Find me at the beach pic.twitter.com/7MJUk7ysqi

— Yankee Candle Co (@TheYankeeCandle) May 26, 2015

#MySummerin5words books books books more books 📚☀️

— BuzzFeed Books (@BuzzFeedBooks) May 26, 2015

Eat. Sleep. Festival. Dance. Repeat. #MySummerIn5Words pic.twitter.com/gFC9BdZ9Mv

— Ticketmaster (@Ticketmaster) May 26, 2015

Six Flags at LEAST ONCE. #MySummerin5words pic.twitter.com/C1u1lJDYp1

— Six Flags (@SixFlags) May 26, 2015

Best buds. Baseball. BLIZZARD Treats. #MySummerIn5Words #SummerNow pic.twitter.com/rByxwbN43v

— Dairy Queen (@DairyQueen) May 26, 2015

BBQ Chicken all day long #MySummerin5words pic.twitter.com/F4Ui6zNihR

— NBA on TNT (@NBAonTNT) May 26, 2015

#MySummerin5words – 2015 @GMA Summer Concert Series 🗽🎶🌅 #EdSheeranGMA pic.twitter.com/VTofSk33pP

— Good Morning America (@GMA) May 26, 2015

And as if that wasn’t exciting enough, a few modestly popular bands also jumped in:

 

#MySummerin5words “Gonna Hurt Like A Motherf****r

— Maroon 5 (@maroon5) May 27, 2015

#MySummerin5words gimme gimme I’m worth it http://t.co/A1qsi63Vxs

— Fifth Harmony (@FifthHarmony) May 26, 2015

We’ll update with more as they come through!