Innovative Firm Offers Experiential Marketing in New York

PRESS RELEASE

 

February 18, 2012

FOR IMMEDIATE RELEASE

New York, New York – The Big Apple has always been known for creativity and innovation and TrivWorks™, a marketing and entertainment firm founded in 2009, is one more example of this celebrated ingenuity.  As a result of the economic downturn many businesses were forced to reduce their budgets for brand marketing, employee team building and corporate entertainment. Though the funds were greatly diminished, the need to increase brand recognition and build workplace cohesion was as great as ever.  “It seemed like a perfect time to introduce energetic, customized events and team building activities,” recalls David Jacobson, the company’s founder.

Experiential marketing in New York is an approach which focuses on creating relationships and building brand recognition and loyalty through shared experiences rather than strictly focusing on sales transactions.  TrivWorks™ is the only professional trivia events company in New York and has served a broad range of corporate, non-profit and private groups ranging in size from 30 to a few hundred participants.  They weave brand promotion and team building with fun, interactive entertainment.  The relationships and loyalty built through these events is stronger than that which can be achieved with more expensive and impersonal entertainment.

So how do you turn trivia into an event?  “It’s actually a stimulating activity that we customize for every client,” Jacobson explains.  “We create customized trivia games and activities which integrate fun facts from history, pop culture and current events with facts about the client’s business, history, products and services.”  What emerges is an entertaining mix of fun and education that keeps the audience alert and engaged.  The events do not carry the high price tag of a private concert, but they are much more personal and help the business or charity to engage with their employees, supporters or fans face-to-face, building greater brand recognition than the more impersonal productions.

In the three years since its inception TrivWorks™ has brought experiential marketing in New York to a broad range of organizations from the government, corporate, education and non-profit sectors.  “Our clients include small businesses and charities as well as such recognized names as MTV, PepsiCo, The Economist, UNICEF, The Fordham University Graduate School of Business, Lincoln Center for the Performing Arts, the American Cancer Society and Teach for America,” says Jacobson.

One of the keys to the company’s success is its willingness to customize an event to meet the needs and budgets of each organization.  Every trivia package is tailored to not only include information about the host company but to encourage team building and cohesion.  The company will host the event at any venue the customer chooses, an important factor in controlling costs and ensuring maximum participation.

TrivWorks™ not only promotes experiential marketing for other firms; it practices this approach for its own sake as well.  For example, the company hosts a number of free trivia events throughout the New York area called Pub Trivia.  In fact, their monthly event at The Bell House in Brooklyn has been called New York’s hottest new trivia night by Time Out New York.  People frequenting the Times Square area can also drop into the Social Bar and Grill on Monday evenings to get a taste of what a trivia event hosted by TrivWorks™ has to offer.

About the Founder

David Jacobson, the founder of TrivWorks™ has over a decade of experience in event planning, client service and production.  He has worked with Fleishman-Hillard Public Relations, Jazz at Lincoln Center, the New York City River Festival and City Hunt.  From 2006 – 2012 he was with the 92nd Street Y beginning as a program associate and moving up to director of all adult education.  Under his watch the adult education department of this famous cultural center expanded to include over 600 annual events and offerings.  David holds a Bachelor’s Degree in Psychology, a Master’s Degree in Music and Entertainment Business and a graduate certificate in Professional Organizational Leadership.  For more information visit the company website at https://trivworks.com/trivia/experiential-marketing.