Teambuilding with Experiential Marketing in NYC
For over thirty years researchers have studied the relationship between teamwork and employee satisfaction with productivity. While theories have suggested that happy workers produce more, these studies provide quantitative proof that a company is more profitable if the employees feel they are a valued part of a team. TrivWorks™, a firm which provides entertainment and experiential marketing in NYC, has developed economical trivia based activities which effectively enhance teamwork and employee cohesiveness.
Why Companies Need Internal Marketing
Do your employees believe that they are part of something that is bigger than them? If so, you have probably built an effective team. If not, than you have a group of individuals who are much more likely to move on to another firm if an attractive offer appears, even if they enjoy the work they currently perform.
Internal experiential marketing in NYC involves selling your employees on the mission and values of your company. When TrivWorks™ designs teambuilding activities for companies they don’t use a boiler plate one-size-fits all agenda. Instead they customize trivia games to include information specific to your firm. Facts about founders, company history, major accomplishments and other notable events are blended into the trivia games along with questions about popular culture, general history and current events.
One challenge companies have during an economic downturn is how to show employees that they are valued when pay raises are minimal and the larger, expensive entertainment provided in the past is not financially viable. A fun, economical trivia event will let employees know they are appreciated as an important part of the company. Events are played with teams ranging in sizes of 3 to 8 people. For larger companies the games can even be played tournament style with prizes for the winning teams. Fun facilities learning and shared experiences build teams which work together more effectively.
How Non-Profits Benefit from Internal Marketing
Like any company, non-profit organizations benefit from team building activities for their employees. But unlike a regular business, many charities rely heavily on unpaid volunteers who donate their time and talents for a variety of reasons. These volunteers often come and go, serving in a specific capacity, and have limited interaction with one another, the majority of the staff, or the community serviced by the charity. One of the challenges development departments face is finding a way to build a cohesive volunteer core that feels valued and committed to serving the cause in a long-term capacity.
TrivWorks™, a firm founded in 2009 to provide entertainment and experiential marketing in NYC, has partnered with numerous charities to provide trivia events that facilitate building volunteer commitment. These events allow volunteers to interact with each other and get to know staff members while learning more about the positive impact the organization is making; all in a fun, non-traditional setting. Volunteers are already giving up valuable time to help a cause they believe in, and they may not be overly interested in just another meeting or slide show. A trivia night, on the other hand, is a social event designed to increase participation.
Teambuilding within Business Networks
Sometimes the partnerships you need to build involve employees from businesses outside of your firm, including subcontractors or suppliers. Major contractors working with government projects, for example, use a small army of contractors and vendors to accomplish their mission. How do you reach across company cultures to solidify the sense of purpose and cooperation needed to pursue a common goal? A trivia event offers an opportunity for people to connect as individuals while learning more about one another and the integral role each party plays.
Why Trivia Works
TrivWorks™ is the only marketing, entertainment and team building company in New York which specializes exclusively in live trivia events. They have chosen this medium because it provides intellectual stimulation, teamwork and focuses attention on your brand and company identity, all in a fun-filled atmosphere. Every event is completely customized and the coordinators work with the company through each step of the process to make certain that they get the greatest benefit for their budget. Positive feedback from satisfied clients prove that the trivia events provide positive experiences which create company loyalty, improved teamwork and increased productivity. To see how a trivia event could meet your teambuilding needs, visit the Trivworks™ website at https://trivworks.com/trivia/experiential-marketing.