Budget-Friendly Experiential Marketing
Companies all across the country are trying to find ways to reduce their budgets. Marketing projects are usually among the first to hit the cutting room floor, but companies can’t afford to eliminate marketing altogether – lest they risk damaging the perception of their brands. Some companies, however, have found ways to build and retain a loyal client base for a reasonable price that helps their brand recognition and perception grow. By using more innovative marketing techniques, companies expose themselves to a whole new world of customers. Experiential marketing has become very popular across the country because not only is it cheaper than traditional forms of advertising—it’s also more effective in the long run.
What Is Experiential Marketing?
Experiential Marketing in NYC helps you increase brand awareness without breaking your budget. Rather than creating new ad content on a regular basis, your focus is on building relationships with customers. By building relationships with customers, you put yourself in a perfect position to determine their specific needs and tailor your product or service offerings to meet those needs. After talking with personnel one-on-one, clients are more likely to trust your company as a whole and see the value in your products, meaning they’ll come back to you first when they have a need.
A lot of marketing goals focus on reaching as many people as possible, but experiential marketing in NYC focuses on the individual experience. By focusing on the individuals rather than your entire market all at once, you’ll gain more loyal followers while increasing brand awareness simultaneously. As you facilitate conversation over time, you’ll gain better quality customers and the rewards your company receives will far outweigh your initial relationship building investment.
Using Experiential Marketing in New York
One of the best things about experiential marketing in NYC is that it can be customized to fit your company goals. A one-size-fits-all approach won’t work, nor is it necessary. You can choose to focus on people in a specific region and host a trivia event for them, or maybe it would work better to partner with a non-profit charitable organization and invite the entire public to an event.
Whether you are looking to sell a product, raise money for a new product, or build camaraderie among clients and employees, hosting a trivia night is a fun and effective way to educate your buyers and partners that your services are just what they need. Trivia can include anything from company leadership to pop culture, and you can encourage people to participate by offering free samples of your products, or, if you are not selling a product, a fun prize like a book, gift card, or even a one-night stay at a nice hotel.
Experiential marketing NYC works wonderfully for B2B clients, as well. Companies often focus on tradeshows to demonstrate their services and to build networks, but experiential marketing, particularly live trivia events, can be just as effective and usually a lot more fun. It is a great way for sales people to interact with one another and to get a feel for the types of products you offer. And most importantly, it provides a casual environment in which everyone can be themselves and avoid the shop speak that often accompanies tradeshows and formal launch parties.
Why Experiential Marketing?
While you don’t have to replace all of your marketing goals with experiential marketing, it is still one of the most effective strategies you can use to build your brand and establish loyalty among current and future customers. Word-of-mouth advertising has always been the most effective and experiential marketing gives you a fun and cost-friendly platform to achieve your goals. TrivWorks has been hosting live trivia events for businesses large and small since 2009 and is the only provider of this unique service in New York City. Contact us and learn how we help you grow your business through the power of experiential marketing.