New Twist on Experiential Marketing in NYC
John Conrad Levinson’s books popularized the concept of guerilla marketing, an approach which involves the creative use of unique, cost-effective methods to promote brands and increase sales. While his works give numerous marketing ideas he encourages businesses and entrepreneurs to follow their imaginations and to develop creative advertising that will leave a positive impression on their target markets. TrivWorks, an experiential marketing firm in NYC, helps companies to accomplish this with their customized trivia events.
Trivia Masters
As the name suggests, TrivWorks focuses solely on one medium – trivia – and its multiple applications. Since hitting the NYC corporate scene in 2009 the TrivWorks group has produced hundreds of corporate entertainment programs, team building activities, and brand awareness and marketing events for corporations, government organizations, charities, non-profit enterprises and educational institutions. David Jacobson, a veteran event planner and service industry professional, was named one of NYC’s top trivia hosts in 2012 by Time Out New York. Pat Kierman, a New York City television newscaster and former host of “The World Series of Pop Culture”, a trivia game show tournament, has joined the team as a host for special events.
How it Works
You don’t have to be a quiz master or professional writer to take advantage of this unique and effective new form of experiential marketing in NYC. Once you contact TrivWorks their team steps in to facilitate the event from start to finish. They will meet with you to determine just what you are trying to accomplish. Is this an exercise in team building? Are you looking for a fun way to reward your employees at a corporate event? Maybe you need to create branded experiences for a national sales force or are looking for a creative advertising event to increase customer loyalty. Whatever your objective, TrivWorks will design the perfect program within your target budget.
The project begins with a comprehensive meeting, held at your convenience, to determine the scope and logistics of your event. They discuss your primary and secondary goals, the target audience, and basic logistics including time, date and venue of the event as well as the number of attendees. The team will also explore your corporate culture, product or service lines, and any other pertinent areas needed to prepare customized trivia questions for the games.
The next steps include booking the venue of your choice and developing customized trivia questions based on the information gathered from the initial consultation. You will be given the opportunity to review the questions and provide input on the information and difficulty levels incorporated into the quizzes.
TrivWorks will also help you establish well-balanced teams, preferably between 3-8 people each, to provide for a highly competitive and enjoyable experience. A quizmaster will be provided to host the event and keep things moving in a fast-pasted, entertaining manner. Most events run from 1 to 2 hours and include 3 to 6 rounds of questions, though the length can be adjusted to meet your specific preferences.
Community Awareness Events
In another departure from traditional marketing, TrivWorks has launched highly successful monthly pub trivia events at The Bell House, applauded by Time Out New York as one NYC’s hottest trivia nights, and Monday night special events at the Social Bar and Grill. This has been a popular venue for non-traditional clients, including Broadway productions like Sister Act the Musical.
Prior to forming TrivWorks, David Jacobson worked with Jazz at Lincoln Center and NYC River to River Festival and spent six years with the 92nd Street Y starting as a program associate and later as the director of all adult learning, enrichment and experiential learning programs. He has used this background to create highly effective experiential marketing for NYC non-profit organizations such as VH1 Save the Music Foundation, 92nd Street Y, Lincoln Center for the Performing Arts, UNICEF, Teach for American, and the American Cancer Society.
Are you ready to try a fresh, out-of-the-box marketing approach for your organization? If so, check out TrivWorks and find out how a trivia event can help you increase brand awareness and build your customer base.