Experiential brand marketing NYC

There’s a great article in the New York Times today, chronicling a highly unique and creative means of using live trivia to market a brand – in this case, fellow professional NYC trivia company TriviaNYC and the American version of GSN’s hit TV game show The Chase.

Earlier this month, The Chase’s host Mark Labbett (aka “The Beast”), a trivia expert and pub quiz enthusiast in his home country of Great Britain, made his first-ever visit to New York City in order to help promote the show. Sensing a unique opportunity to engage directly with both core enthusiasts and potential new enthusiasts of The Chase – as well as generate some great media exposure – both Mr. Labbett and Times reporter Neil Genzlinger embedded themselves into TriviaNYC pub quiz teams at several bars throughout the city (including our former pub quiz venue Social Bar & Lounge).

The result is a really fun article and slideshow of “The Beast’s” experience playing trivia in TriviaNYC’s bars – not to mention additional exposure via social media, and even a shout-out this morning on NY1 by fellow game show & trivia event host Pat Kiernan in his popular “In the Papers” segment!

A big congratulations to TriviaNYC, GSN & The Chase on a truly creative and original means of brand promotion & engagement!

**Update [4:45pm] A previous version of this post failed to mention that the events featured in the NYT article were produced/hosted by TriviaNYC. This omission unintentionally misrepresented the events as having been produced/hosted by TrivWorks, which is not the case. We have apologize to TriviaNYC, The Chase and Mr. Labbett for this omission, and have revised this post accordingly