7 Crucial Reads for Entertainment Event Professionals

I’ve been planning and producing events for ten years, most of which has been in the entertainment sector. While there is absolutely no substitute for experience, I still find it important to round out my knowledge of corporate event entertainment and employee team building activities by reading whatever I can get my hands on. Below…

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Experience Trumps Content Any Day

It’s the mantra of the entertainment industry: “Content is King.” Whether talking about movies, television shows, Broadway musicals, video games or books, the guiding principle has always been that compelling content is what will drive interest and, ultimately, sales. You could have the slickest marketing campaign, the coolest packaging or the most credible spokesperson, but…

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Trivia Questions Which Will Get You Fired

One of the most useful books I’ve read in recent years is Send: Why People Email so Badly and How to Do It Better by David Shipley & Will Schwalbe, which I referenced in a previous post on recommended reading. Within these pages, the authors have devoted an entire chapter to cautionary tales of Email…

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In Defense of Fun in the Workplace

When my father-in-law met my younger brother for the first time, he asked him what he did professionally. My brother, in between jobs at the time, replied – half-jokingly – “I have fun.” If only life could be so simple, right? Imagine, going into work every day, and having that be your description of work:…

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How to Specialize Without Being Pigeonholed

I recently returned from my honeymoon, during which time I had the chance to do some relaxed reading- however, instead of my usual diet of books about social media, collaboration & business development, I was able to enjoy some fiction, as well as other lighter stuff. One of the books I got to was Red:…

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5 Collaboration Must-Reads for Corporate Event Planners & Producers

Whether you work for a large firm or are a trivia team building events entrepreneur like me, you have probably realized that no matter how good you are at what you do, you simply can’t take your business to the next level on your own. Strategic partnerships, collaboration and joint efforts are needed to truly…

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