Posts Tagged ‘branding’
Using Live Trivia for Audience Engagement & Brand Awareness: The Economist Case Study
This week, I had the honor of producing and hosting another very special trivia event with The Economist, the distinguished weekly news magazine known for broad and insightful coverage of current events, politics, economics and world history. Readers of The Economist are equally bright, intellectually curious consumers of global affairs, and in an impressive effort…
Read MoreHow to Specialize Without Being Pigeonholed
I recently returned from my honeymoon, during which time I had the chance to do some relaxed reading- however, instead of my usual diet of books about social media, collaboration & business development, I was able to enjoy some fiction, as well as other lighter stuff. One of the books I got to was Red:…
Read More10 Quick Tips for Customizing a Corporate Entertainment Event
The best way to ensure that a corporate entertainment event has a lasting favorable impact – be it for team building, brand awareness, client entertainment or experiential marketing – is to customize it specifically for the audience in attendance. It’s like anything else: the more tailored and personalized touches you can add, the more impactful…
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