Experiential Marketing – A Winning Strategy

Want to add energy to your marketing efforts?  Experiential marketing is one of the best ways to create a buzz of excitement around your brand or your products.  In fact, giving your customers and prospects an awesome experience to associate with your brand can take your marketing results to an entirely new level.

Experiential marketing works because it combines intellect and emotion in a nice package and ties them to your brand and product.  An experiential marketing event builds relationships between your staff and your prospects, and establishes brand awareness and loyalty in your customers.

So, how can you leverage an experiential marketing event for maximum benefit?

• Clarify Goals for the Event:  What are you trying to accomplish?  Clarifying your goals and objectives will help you design a successful event.  Perhaps you want to reward existing customers and build loyalty.  Maybe you want to generate excitement among prospects and give them information about your products that move them along the buying cycle.  Knowing what you wish to achieve is the first step to the results you want.

• Understand the Audience:  Who will you invite?  What is important to them?  Experiential marketing is about creating an emotional tie with your audience.  Move beyond general demographics and think about interests.  Understand the needs your product fills for them, and then craft an event that triggers an emotional response based on those needs and the unique people you’re including in the event.

At TrivWorks, we understand experiential marketing.  We work with organizations like yours to design fun, energy packed events that are focused on achieving marketing goals.  Let us work with you to create a trivia event that creates a buzz around your brand and delivers the marketing results you need.  Contact TrivWorks at (855) 874-8967 for a comprehensive consultation.