Case study #IfICouldInventAnything

At 10am EST this morning, TrivWorks launched our weekly Twitter hashtag game with @TheHashtagGame – just a fun online extension of our New York City corporate team building activities and trivia entertainment events, and a means to engage our social media followers. We’re producing a BIG event tomorrow in Brooklyn, a science-themed trivia night in partnership with Science Friday – so we thought a relevant hashtag would be appropriate:

5/13 is @SciFri trivia @BellHouseNY, so let’s play #IfICouldInventAnything! http://t.co/l9iuShDp4I @TheHashtagGame pic.twitter.com/KWagAYUVi9

— TrivWorks (@TrivWorks) May 12, 2015

We definitely got more than we bargained for, because #IfICouldInventAnything quickly took off – as of this writing, it is one of the top-trending Twitter hashtags in the U.S.! We’ve been honored to have our hashtags trend in the past, and one of the most rewarding parts is seeing how big brands cleverly capitalize on them to score social media wins. Here’s some of our favorites so far:

#IfICouldInventAnything it would be EPIC superhero themed razors… Oh wait. We kind of already did. http://t.co/hQPSmQnGRn — Gillette (@Gillette) May 12, 2015

A remote control that never gets lost. #IfICouldInventAnything

— TV Guide (@TVGuide) May 12, 2015

 

#IfICouldInventAnything it would be an epic town called Whatever, USA. Oh wait, we already did that. #UpForWhatever pic.twitter.com/oIm0nrdPmV

— Bud Light (@budlight) May 12, 2015

We already have an array of flavors, but what would you want? #IfICouldInventAnything #TootsieRoll pic.twitter.com/E0h1Xve1dv — Tootsie Roll (@TootsieRoll) May 12, 2015

#IfICouldInventAnything it’d be a pill that makes people care more about animals 💊👨❤️🐷

— PETA (@peta) May 12, 2015

#IfICouldInventAnything I would invent a grip for your contro…oh wait… — SquidGrip™ (@SquidGrip) May 12, 2015

#IfICouldInventAnything it’d be a robot dragon who would love me unconditionally or a free phone replacement program. #ThanksUhOh

— HTC USA (@HTCUSA) May 12, 2015

Light cannons to defeat the aliens! #IfICouldInventAnything #PixelsMovie pic.twitter.com/kGkLNublMn — Pixels (@PixelsMovie) May 12, 2015

 

#IfICouldInventAnything it’d be a secure, connected world. So, we’re developing #tech every day to make it a reality http://t.co/IPd2Dvwg7f

— Texas Instruments (@TXInstruments) May 12, 2015

 

 

And a personal favorite:

Hey parents, ask your kids what they would invent #IfICouldInventAnything and tweet back their responses!

— Highlights (@Highlights) May 12, 2015

We’ll update with more as they appear. In the meantime, join us at 4pm EST today for Periscope trivia, or learn more about TrivWorks!