Increase Brand Awareness with Experiential Marketing in NYC

Developing a great product or service line is an important element in business success, but unless potential clients know what you have to offer your business will never get off the ground.  But what if you don’t have an unlimited budget for expensive traditional marketing venues like TV and print ads?  What can you do to make your product more memorable than that of your competitors?  One option many firms are exploring is experiential marketing.

What is Experiential Marketing?

Experiential marketing in NYC is a concept which involves bringing people and brands together through a shared interactive experience.  Another term for this approach is relationship marketing, because the ultimate goal is to develop a relationship between your firm or product and your target market.  A small entrepreneur may approach this through a number of one-on-one encounters, but there aren’t enough hours in the day to reach the broad base required to sustain a larger concern.  For example, suppose you are a large publisher or medical supply firm that uses sales representatives and brokers who represent a number of firms.  Instead of reaching out to the end users of your product, you would target those booksellers and sales representatives through a creative advertising event that will increase your brand awareness.

All Experiences are Not Created Equal

The first step in planning your firm’s experiential marketing in NYC is to identify what is unique about your particular brand.  How is your product or service different from the competitor?  What is your specialty?  How does your product line reflect your company values and mission?

Next, you need to identity the target audience.  For example, if you sell ski equipment you will want to reach the parties who will buy the most skis.  You could invest a lot of time and money creating an interactive ski promotion for grammar schools, but the kids enjoying the event don’t go out and purchase skis and your return on investment will be minimal at best.  However, a convention of buyers for major sports firms would be an ideal setting for branded experiences.

In fact, experiential marketing can be both external and internal.  Firms like a publisher or textile manufacturer may benefit most from reaching out to buyers from client firms.  But what about companies who have their own sales force?   In many cases, these representatives undergo a short training program and then spend most of their time out in the field, complete away from the parent company.  One of the best ways to increase the effectiveness of your sales force is through a fun, interactive event which expands product and corporate knowledge while building employee loyalty.

Elements of a Great Marketing Experience

The key to this type of marketing is to leave a positive impression that will translate into future sales.  Here are some of the elements of a great marketing experience.

• Fun
• Personal
• Informative
• Memorable
•  Increases brand awareness
• Targeted
• Professional
• Affordable

A Cost Effective Option

Does interactive mean that your firm must spend a small fortune building electronic gadgets and games or provide a resort-type venue with expensive entertainment?  Absolutely not!  TrivWorks, a marketing and corporate team building firm, has developed a memorable and cost effective approach to experiential marketing in NYC – customized trivia events.  Founded in 2009 by David Jacobson, an entertainment and development professional recognized as one of the best trivia writers and hosts in New York, the company has worked with hundreds of corporate clients by providing live trivia events to targeted audiences.  Event coordinators work closely with company representatives to design questions specific to that organization.  Depending upon the purpose of the event, questions may cover general industry information, company history, product line choices and features, corporate awards or any other pertinent information.  Assistance is provided every step of the way including choosing a venue, setting up teams, designing the games, and providing a host for the event itself.

Are you interested in a creative, customized event to market your products?  If so, visit TrivWorks at www.trivworks.com and see what other companies are saying about their corporate trivia events.