6 Easy Ways to Keeps Costs Down at Corporate Entertainment Events

While we are thankfully no longer in the depths of an economic recession, companies here in NYC, across the country and globe are still suffering from the effects of the financial meltdown of 2008; layoffs, hiring freezes and furloughs are unfortunately still happening, as close scrutiny of the bottom line continues to be the norm.…

Read More

Build Customer Loyalty Through Experiential Marketing in NYC

Experiential Marketing in NYC   March 26, 2012 New York, New York—TrivWorks, New York City’s live trivia event entertainment specialists, presents an innovative marketing strategy for brand managers and marketing directors who want to engage with their core enthusiasts in an “offline” setting.   Most companies rely solely on point of sale transactions to build brand…

Read More

Budget-Friendly Experiential Marketing

Companies all across the country are trying to find ways to reduce their budgets. Marketing projects are usually among the first to hit the cutting room floor, but companies can’t afford to eliminate marketing altogether – lest they risk damaging the perception of their brands. Some companies, however, have found ways to build and retain…

Read More

Engaging Customers through Experiential Marketing

Experiential Marketing Agency NYC Marketing in today’s world requires a different mindset than that of marketers from the not so distant past. Super Bowl ads, email campaigns, and direct mailers may help build brand awareness, but marketers need to do more, especially in the current economic climate. Marketing in today’s world is all about building…

Read More

Contest Announcement: Choose the Next Pat Kiernan Bell House Theme!

Due to incredible demand, we have added a new date for TrivWorks “Special Host” Pat Kiernan to return to The Bell House to host another fun, high-energy pop culture trivia night on Tuesday, April 24th! In order to ensure that attendees have the most enjoyable experience possible, we are inviting YOU to VOTE NOW on…

Read More

Case Study: NYC Experiential Marketing, The Economist Way

Last week, the TrivWorks team once again had the incredible honor of partnering with The Economist, one of the world’s most important and highly-respected news and international affairs publications, to produce an extremely fun, engaging & highly customized pub quiz night as an experiential marketing activity in NYC! Founded in 1843 and with a worldwide…

Read More

Time Management: The Underappreciated Corporate Team Building Skill

My 2-month old daughter has once again inspired a blog post, as she has been prone to doing lately.

Prior to striking out on my own to pursue my NYC corporate team building company dreams, I was slowly building TrivWorks while still working full-time directing the adult education division at the 92nd Street Y.

Read More

Two TrivWorks Friends on National TV Tomorrow: Pat Kiernan & Tony Muia!

Tomorrow, March 7th is an extremely big day for two quintessential New Yorkers who are extremely good friends of TrivWorks – both of whom will be appearing on national television! First, TrivWorks “Special Host” Pat Kiernan will be guest co-hosting Live! With Kelly! Announced just last week in advance of Pat hosting our second sold-out…

Read More